Epic Games Store Launches on Mobile

The Epic Games Store is now officially available for download on Android devices worldwide and iPhones in the European Union. Launching with popular titles like Fortnite, Rocket League Sideswipe, and the all-new Fall Guys for mobile, the platform aims to expand access for developers and gamers alike. Epic Games is also collaborating with independent app stores such as AltStore PAL to broaden its reach.

A New Era for Epic Games Store on iOS and Android

The launch of the Epic Games Store on iOS in the European Union is a direct result of the Digital Markets Act (DMA), which has opened the door for third-party app stores on Apple devices. However, Apple’s restrictions outside of the EU still prevent access to the store and Fortnite for many iOS users.

For Android users, the Epic Games Store is now globally accessible. Despite this milestone, the installation process on both platforms remains unnecessarily complicated due to barriers imposed by Apple and Google, such as multiple installation steps, restrictive settings, and intimidating warning screens.

Expanding to Third-Party App Stores

Epic Games is actively working with alternative app stores to bring its titles to broader audiences. Initial partnerships include:

• AltStore PAL (iOS, EU)
• Aptoide’s iOS store (EU)
• ONE Store (Android)

These partnerships represent a broader push to challenge the restrictive practices of dominant app marketplaces.

Exclusive Mobile Releases and Rewards

For the first time, Fall Guys is available on mobile devices through the Epic Games Store, offering the complete experience with crossplay and cross-progression across PC, console, and mobile. To celebrate this mobile debut, Epic is offering exclusive in-game rewards:

• A new Fortnite outfit with matching back bling, pickaxe, and wrap.
• A Fall Guys-themed pickaxe usable in Fortnite.
• A gold vehicle trim for Fortnite and Rocket League Sideswipe.
• A new Fall Guys costume.

Players can unlock these rewards by completing challenges in Fortnite, Fall Guys, and Rocket League Sideswipe after downloading the games through the Epic Games Store or AltStore PAL. These rewards are also available through other participating app stores until November 2, 2024.

Overcoming Installation Challenges

Installing the Epic Games Store on mobile devices involves several steps, intentionally complicated by Apple and Google to discourage competition. Epic has provided detailed instructional videos to guide users through the process for both Android and iOS (EU only).

For Android users, device-specific settings (such as Samsung’s restrictions on web-based app downloads) may need to be adjusted. On iOS, access remains limited to EU users due to Apple’s policies.

Looking Ahead

Epic Games has ambitious plans to position the Epic Games Store as the leading multiplatform gaming marketplace, with a focus on developer-friendly revenue sharing (88%/12%) and robust programs like Epic First Run and Epic Rewards. Tim Sweeney, CEO and Founder of Epic Games, emphasized the importance of this progress:

“The tide is turning, and the mobile ecosystem is finally opening up to competition. Thanks to the European Commission, we can now offer iOS users in the EU and Android users worldwide access to the Epic Games Store. This is a significant step forward in providing developers and consumers with greater choice.”

Epic Games plans to introduce new features and games to the platform, ensuring a continually evolving experience for players and developers alike.

Summary

The launch of the Epic Games Store on mobile is a pivotal moment for the gaming industry, offering greater access to games like Fortnite and Fall Guys while challenging restrictive app store policies. With plans for further expansion and innovation, Epic Games is leading the charge for a more open and competitive mobile gaming ecosystem.